Brand Development & Growth Specialist
Wellness | Health | Lifestyle
Strategic Brand Development • Marketing & Communications • Experience Design • Operations & Team Development • Sales Strategy • Wellness Programming
BRAND DEVELOPMENT
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LAUNCH DESIGN & EXECUTION
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MARKETING
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CLIENT JOURNEY
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PR & BRAND COLLABORATIONS
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BRAND DEVELOPMENT | LAUNCH DESIGN & EXECUTION | MARKETING | CLIENT JOURNEY | PR & BRAND COLLABORATIONS |
ABOUT AUREAStrategic Brand Leadership for Wellness Founders
I specialize in helping founders and wellness brands bring their vision to life with clarity, direction, and high-impact execution.
With 15+ years of experience across yoga, Pilates, fitness, and wellness concepts, I combine business strategy with creative direction to develop brands, elevate experiences, and drive sustainable growth.
How I Support Wellness Brands
01 / Strategic Brand Development
02 / Studio Launch Design & Execution
03 / Operations & Team Development
04 / Marketing & Communications
05 / Sales Strategy & Revenue Optimization
06 / Sales Strategy & Revenue Optimization
FEATURED WORK
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![SOL YOGA - AUREA DEMPSEY]()
SOL YOGA
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![Carrie’s Pilates - AUREA DEMPSEY]()
Carrie’s Pilates
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![Feed That Brain - AUREA DEMPSEY]()
Feed That Brain
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![Solis Movement - AUREA DEMPSEY]()
Solis Movement
Words from Clients
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![Catherine DeFrancesco, SOL YOGA - FOUNDER & OWNER]()
“Aurea has been an integral part of SOL Yoga for nearly eight years. Her leadership, professionalism, and commitment to excellence have shaped every part of our brand — from operations and marketing to sales, programming, and team culture. She elevates everything she touches and remains a trusted pillar in our continued growth.”
Catherine DeFrancesco,
SOL YOGA - FOUNDER & OWNER -
![Carrie Minter Ebers, CARRIE’S PILATES - FOUNDER]()
“Aurea played a key role in bringing Carrie’s Pilates to Canada. She led the studio launch from design and buildout through operations, hiring, training, and marketing. Her clarity, organization, and leadership ensured a seamless opening and a strong foundation for the studio.”
Carrie Minter Ebers,
CARRIE’S PILATES - FOUNDER -
![Rena Dempsey FEED THAT BRAIN - FOUNDER]()
“Aurea was instrumental in shaping Feed That Brain in our early startup phase. Her strategic insight helped position the brand for scale and supported our eventual acquisition by a public company. From research and web copy to social content and trade show representation, she brought professionalism and polish that elevated every touchpoint.”
Rena Dempsey
FEED THAT BRAIN - FOUNDER
let's do this togetherReady to elevate your brand and business?
Expert guidance to grow your wellness brand with clarity and purpose.